OUR EXPERTISE

We're a creative force with the power of working solo or teaming up with brands and agencies to bring top-notch ad campaigns to life —online or offline.—

Our Services

brand development ✳

Strategy and creative to develop unique and awesome brands. BRAND STRATEGY NAMING BRAND IDENTITY MESSAGING VOICE & TONE LOGO DESIGN BRAND GUIDELINES

omnichannel content ♦

Strategy and creative for 360 campaign development to meet consumers where they are. CONTENT STRATEGY AND PLANNING CONTENT EXECUTION ART DIRECTION & PRODUCTION ADVERTISING CAMPAIGNS SOCIAL MEDIA CONTENT EMAIL MARKETING WEB DESIGN

digital content optimization ✢

Re-think, re-edit and re-execute existing content to meet the best standards for each social channel.

global to local ♥

How-to take a global concept/campaign and make it work smoothly in an specific market.

Our Clients

3 continents, 6 global markets, a bunch of beautiful brands.

Fabs López

Art Director, Graphic Designer, Cat Enchanter.

Ivar Rodríguez

Creative Director, Writer,

PopCorn Lover.

Any Questions?

What to expect with i&f?

A human touch, flexibility, creative that’s both sharp and strategic, and the superpower of helping brands truly understand their audience. Anytime, anywhere.

Where are you based?
Can you deliver campaigns internationally?

We’re currently based in Mexico City, but we’ve also lived and worked in the U.S. and Hong Kong, and we’re open to new locations worldwide. Our native language is Spanish, but we’re fluent in English, and most of our work has been crafted in English. We’ve also delivered campaigns in Mandarin, Cantonese, Thai, and French by collaborating with local teams to bring ideas to life. Language is never a barrier!

Who will be on my project team?

Fabs and Ivar will personally lead and oversee the entire process. We'll also handpick the best specialists tailored to your brand's needs, and you’ll be part of crafting this team with us. Together, we make the best team!

Do you work on project rates or retainers?

We usually begin with project-based work, and, when needed, some partnerships transition into retainer agreements for continued support.

Is there one thing i&f is “best” at?

We believe every brand needs a strong concept, a clear message, and impactful storytelling to thrive. This is where we put our focus first—the rest follows naturally.

We're open for business. Whether you need a campaign, concept, copywriting, design, or social media content, we're here to help. Here's a fun sample of what we created with 400 Conejos Mezcal earlier this year. Get in touch and say hi!

Damn, it's hot outside! 🌞 Even with record-breaking temperatures around the world, we're still here, developing cool concepts and visual ideas for our clients. So, if you're thirsty and ready to party, pour yourself a Margarita and chill with flavor. 🍹 And hey, give us a call or drop us a line. Let's work together—we've got the delicious power of refreshing ideas. 💡✨
@fantabulita @betsbasanez @claudionapolitano @danielforsytheg @andrea_artdirector @ivar_con_erre @ohopelow @_theleavingsong

In Mexico, we celebrate Mother's Day on May 10th—a significant holiday deeply rooted in our culture. It's a time when we show appreciation for the invaluable role mothers play in our lives. Traditionally, people exchange gifts, take moms to eat out, and gather with family to honor them. Sometimes, mothers even take on the role of cooking for everyone on their own special day.
However, the work we're sharing today is different. It's about advocating for women's rights, particularly their right to make decisions about their own bodies. This is especially crucial in a country where abortion is criminalized in most states and where there is a disturbingly high rate of feminicides.
Collaborating with @hellodebrain on this campaign was emotionally challenging, but really important. They handled the strategy, while we focused on the creative. Through conversations with feminist collectives and delving into personal stories, including those within our own families, we confronted a deeply entrenched issue that had long been shrouded in silence. We heard, we got angry, we cried, we thought a lot and then we got back to work.
We're incredibly proud of this campaign, which led to the creation of the social platform "Mujeres Vivas, Mujeres Libres." Through our efforts, we helped shape its communication style and voice, and contributed to shedding light on one of the most pressing social issues facing Mexico today.
Juntas podemos todo.

Today, Mexico celebrates "Día de las Niñas y los Niños," a day dedicated to cherishing childhoods—both our own and those of our children, for those who are parents. A few years ago, we marked this occasion in a truly special way by collaborating with one of Mexico's foremost artists, @whoisgilberto, and his son @juanacevesnavarro. Together, we launched "Arte Desde Pequeños," an outdoor exhibition showcasing children's drawings on 11 digital billboards across Mexico City.
We developed a platform that allowed children to upload their artwork, which was then displayed on these billboards. Hundreds of young artists participated, filling one of the world's largest cities with color and experiencing the thrill of seeing their creations on a grand scale. This project not only celebrated their talent but also amplified the joy and creativity of childhood on this significant day. #tb #díadelniño #billboards #OOH #art #drawings #children #kids

Gathering with the client for a brainstorming session can yield incredibly productive results. That's exactly what happened when we collaborated with Klar—a credit card company on a mission to democratize financial services for those facing credit access challenges—in 2022. We were invited by the rockstar strategists, Joss Díaz and Pamela Soria, to join forces with Landia.
In short, we convened with Klar's CMO at a co-working space. Over coffee and sandwiches, and some hours of chatting, we delved into understanding the client's vision, leaving the room with a clear strategy and nearly finalized creative concept for the campaign.
Not every project requires a lengthy process, months of planning, or numerous rounds of creative presentations. Sometimes, simplicity and efficiency are key. This is precisely what we achieved with Klar and Landia—the power of being flexible.

My Body. My Swim. Digital campaign for adidas. 2019.

Cerramos el 2023 con gratitud y éxitos, un año de aventuras y retos que sin duda vamos a recordar. Gracias a todas las personas que son parte de i&f y @ohopelow , por las ideas, los proyectos, las campañas, y sobre todo, por el esfuerzo y corazón que pusieron en cada momento.

Ahora, que vengan cosas maravillosas en 2024.

#2023 #2023Recap #smallbusiness #success #adagency

Beautiful team. Junto a lxs que no salieron en la foto. ❤️❤️❤️

They call him Dani, but I call him Cristo. @cristofernandez.mx

Teamwork @_theleavingsong @mff_visual_designer @fantabulita

Si las fotos expresaran el buen trabajo, la dedicación y la chingonería, Instagram reventaría con ésta. Qué orgullo rodearme de tanto talento.

Mucho gozo. Mucho trabajo. @danielforsytheg

Semana de muuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuucho trabajo. #ivaryfabs #teamwork

Hoy fue un día increíble. #ivaryfabs #wearepartners #adlife #drinksforall

Team. @fantabulita @betsbasanez @borgetti58

It's a wrap. #ivaryfabs @betsbasanez @fantabulita @eltalivar @claudionapolitano

Nos pone muy contentos ver nuestro trabajo ahí afuera. Un mensaje muy importante. En una de las cadenas deportivas más grandes del mundo. Para una hermosa marca. Para el equipo de todos. Y con tres de los jugadores más emblemáticos del país. Link in bio.

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@ivaryfabs